For the 2019 Kentucky Derby, the 160over90 team took over the build out and management of Budweiser’s Kentucky Derby infield experience. We constructed the must-visit Bowtie Barn, featuring a horseshoe bar, two photo opps and a clydesdale racing game. The footprint sold more beer on Kentucky Oaks Day than the previous year’s activation did over all three days of Derby weekend.

Plus, through an unfortunate series of events, I ended up playing bouncer at Churchill Down for 6 hours. Then, my winning horse got DQ’d.
I’d love to tell you the full story.