At 160over90, I led the team responsible for Anheuser-Busch’s return to the Super Bowl in 2022. We transformed an entire hotel into a celebration of the beer maker and all of their iconic brands, giving each an ownable experience or moment within a larger hotel takeover.

This project required a deep understanding of the voice and elements of multiple brands, navigating multiple stakeholders between each brand and the NFL, and strong executional knowledge to bring to life hundreds of elements across multiple sites to create an amazing and unforgettable Super Bowl weekend.